NONA EHYAEI, PhD • COMPASS

Sell Your San Francisco Home With a Clear Plan

Understand your home’s market position, which improvements are worth considering, and how to prepare for your next move. Nona brings an analytical approach and personal guidance to every stage of your sale.

Pricing informed by comparable sales and current competition
Preparation and marketing tailored to your property
Guidance from your first questions through closing

San Francisco & the Peninsula · California DRE #02231036

Share a few details. Nona will follow up to discuss your home and timing.

A personal approach.
Backed by experience.

“Nona went above and beyond in staging and marketing my property, presenting it in the best possible light. Nona personally hosted all the open houses and remained fully engaged every step of the way. She was able to secure a cash offer with a 7-day closing - which is practically unheard of! Her dedication, market savvy, and tenacity truly made a difference.”

-Recent Seller in San Francisco

Your San Francisco Home Sale, Step by Step

1. Understand Your Home’s Market Position

We review comparable sales, competing listings, your property’s condition, and your timing to develop a pricing and launch strategy.

2. Prepare With a Purpose

We identify preparation priorities - from presentation and staging to selected repairs - so you can decide where to invest time and money before listing.

3. Launch a Coordinated Marketing Plan

Your property’s presentation and marketing are tailored to its features and likely buyer interests, with a coordinated plan for photography, distribution, outreach, and showings.

4. Evaluate Offers and Navigate Closing

Nona helps you compare price, terms, contingencies, and timing, negotiate the details, and coordinate the steps toward closing.

Marketing Built Around Your Property

Exceptional Presentation
Professional photography, thoughtful staging, and a compelling property narrative.

Coordinated Distribution
Strategic exposure across Compass, online platforms (Zillow, Redfin, MLS, etc), social media across Nona’s vast network of tech and AI buyers, and our agent network.

Personal Outreach and Showings
Targeted outreach to qualified buyers and a seamless showing experience. Open houses hosted by Nona.

Compass Concierge

Get fronted the cost of home improvements and maximize your sale price. Compass Concierge, exclusive to our clients, is the hassle-free way to sell your home faster and for a higher price with services like staging, flooring, painting, and more.

Contact Nona for more details about Concierge services and let’s get your home ready for sale.

Questions About Selling a Home in San Francisco

The right listing price depends on recent comparable sales, competing properties, your home’s condition, and current buyer demand. In San Francisco, differences in location, layout, parking, outdoor space, views, and property type can materially affect how homes compare.
I review those factors alongside your timing and priorities to recommend a pricing strategy. We’ll discuss both the proposed asking price and the evidence behind your home’s potential market value, so you understand the reasoning before making a decision.
You do not necessarily need a major renovation before selling. The right preparation depends on your home’s condition, the buyers it is likely to attract, your budget, and your timeline. Painting, lighting, repairs, decluttering, or staging may be more appropriate than a larger project.
I help you prioritize improvements and distinguish essential preparation from optional upgrades. The goal is to present your home effectively while considering the cost, time, and potential benefit of each decision.
As a former scientist working in tech, I have a huge network of tech and AI buyers in my circle and across my social channels. I develop a marketing plan around your property’s features, location, and market position. Depending on the listing, that can include professional photography, staging recommendations, digital listing distribution, property materials, agent outreach, social media, and coordinated showings or open houses.
Before launch, we’ll discuss the proposed approach and how each element supports your sale. Once your home is on the market, I use showing activity and buyer feedback to help evaluate our next steps.
Look for an agent who can explain their pricing recommendations, show relevant experience, present a specific marketing plan, and communicate clearly about preparation, costs, and expectations. Ask what they would do for your property and why.
As a scientist turned Compass Realtor, I bring an analytical approach to evaluating market information and a personal approach to guiding clients. During our initial conversation, we can discuss your goals, how I would approach your sale, and whether working together feels like the right fit.

Your selling timeline includes three stages: preparing the property, finding a buyer, and completing the transaction. The length of each stage depends on the work needed before launch, pricing, market conditions, and the terms of the accepted offer.
I help you build a realistic timeline around your home and your next move. We’ll discuss preparation milestones, a target listing date, and the factors that could affect closing, rather than assuming every property will sell on the same schedule.
Your selling budget may include preparation, staging, photography or marketing expenses, negotiated brokerage compensation, inspections, escrow and title charges, applicable transfer taxes, and moving costs. Which expenses apply, and who pays them, depends on your property, service agreements, and transaction terms.
I can help you organize a preliminary estimate so you can consider your potential net proceeds, not just the sale price. We’ll identify items that need confirmation from escrow, your lender, or your tax adviser before you make plans around the proceeds.
Item dees. I help clients coordinate selling and buying across San Francisco and the Bay Area. The starting point is understanding your equity, financing, preferred timing, and flexibility about moving.
We’ll discuss the practical trade-offs of selling first or buying first, and coordinate with your lender to understand which options are available to you. Planning both transactions together helps identify timing gaps, preparation needs, and possible temporary housing arrangements before you commit to your next purchase.scription
Absolutely. You do not need a firm moving date to start planning. An early conversation can help you understand your home’s market position, identify preparation priorities, and think through how a sale might fit your next move.
You’re welcome to reach out whether you’re considering selling soon or simply exploring your options. There is no obligation to list. Request a selling consultation to discuss your plans, or start with a free home valuation if your first question is what your property may be worth.