San Francisco is getting a new holiday attraction this December, and it's happening at one of the city's most recognizable landmarks.
For the first time, Transamerica Redwood Park, at the base of the iconic Transamerica Pyramid, will host a European-inspired Christmas market featuring festive wooden chalets, holiday shopping, seasonal food and drinks, live entertainment, and thousands of twinkling lights.
The Transamerica Pyramid Holiday Market 2026 is expected to open on December 10, bringing a winter village atmosphere to the heart of San Francisco's historic Jackson Square neighborhood.
Whether you're a longtime San Francisco resident, visiting for the holidays, or looking for festive things to do in the city this December, here's what you need to know.
Rendering of the holiday market. Will be updated with a real image once I attend the market.
When and Where Is the Transamerica Holiday Market?
The inaugural market is being organized by the Transamerica Pyramid Center and RASA World, an experiential events company.
Here are the announced and reported details:
Location: Transamerica Redwood Park, 600 Montgomery Street, San Francisco, CA 94111
Opening date: December 10, 2026 (reported by local news outlets)
Schedule: 12 nights of holiday programming, reportedly Thursday through Sunday during December
Admission: Not yet announced
Hours: To be announced
Activities: Holiday shopping, food and drinks, live music, movie nights, Santa appearances, and family-friendly entertainment
The organizers are expected to release the final calendar, participating vendors, and additional event details closer to opening day.
What to Expect at San Francisco's New Christmas Market
Inspired by traditional European Christmas markets, the event will transform Redwood Park into a festive winter village.
Holiday Shopping and European-Style Chalets
Glowing wooden holiday chalets will be arranged throughout the park's redwood grove, offering gifts, seasonal treats, and warm beverages from local businesses.
Visitors can expect an atmosphere designed for browsing, discovering unique holiday gifts, and enjoying a festive evening downtown.
A Giant Christmas Tree and Thousands of Lights
A large Christmas tree will serve as the centerpiece of the market, while thousands of twinkling lights will illuminate the park.
The setting is particularly special. Redwood Park is home to approximately 50 mature coastal redwood trees, creating an unexpectedly peaceful green space surrounded by downtown San Francisco's architecture.
With the Transamerica Pyramid rising overhead, the market promises a distinctive backdrop for holiday photos.
Live Music, Christmas Movies, and Santa Visits
Beyond shopping, the market's planned entertainment includes outdoor holiday movie screenings, live music, intimate concerts, appearances by Santa Claus, and activities for children.
The organizers have announced 12 nights of special programming, although the individual performance and activity schedules have not yet been released.
Après Sessions: An Alpine-Inspired Cocktail Lounge
For adults looking to make an evening of it, the holiday market will also feature a recurring experience called Après Sessions.
Inspired by the atmosphere of European alpine destinations, the lounge is planned to offer craft cocktails, music played on records, and performances by local artists.
It could make the market an appealing destination for date nights, after-work gatherings, and festive outings with friends, in addition to family visits.
Why Redwood Park Is Such a Special Location
Even without the holiday decorations, Transamerica Redwood Park is one of San Francisco's more unusual public spaces.
Located at the base of the Transamerica Pyramid, the park features towering coastal redwoods that were originally brought from the Santa Cruz Mountains in the 1970s.
The park was also revitalized as part of the Transamerica Pyramid Center's extensive renovation, giving visitors new opportunities to enjoy the landscaped grounds.
Its location is another attraction. The market sits at the intersection of some of San Francisco's most interesting downtown neighborhoods:
Jackson Square: Historic architecture, intimate streets, galleries, and design-focused shops.
Financial District: The city's business center, home to iconic buildings and a growing collection of public spaces.
Chinatown: A short walk away, with its distinctive streets, shops, restaurants, and cultural landmarks.
North Beach: A lively neighborhood known for Italian restaurants, cafés, and nightlife.
Visitors can easily combine a trip to the holiday market with dinner, shopping, or an evening exploring the surrounding neighborhoods.
For another nearby San Francisco landmark making news this season, read about the reopening of Julius' Castle on Telegraph Hill.
A Welcome Addition to Downtown San Francisco
The new holiday market is part of a broader effort to make the Transamerica Pyramid Center a destination for residents and visitors, rather than simply an office complex.
Following a major renovation and a change in ownership in 2026, the property is introducing new cultural programming and public experiences designed to bring more people downtown.
The holiday market is one of the most visible examples of that effort.
I love seeing San Francisco's iconic spaces take on new life. Events like this give residents another reason to explore familiar neighborhoods, support local businesses, and enjoy the city in a different way.
And for people considering a move to San Francisco, it's a reminder that the city's appeal goes well beyond its famous views and architecture. There's something special about having neighborhoods, parks, restaurants, and cultural experiences right outside your door.
Tips for Visiting the Transamerica Pyramid Holiday Market
If you're planning to visit, here are a few suggestions:
Consider public transportation. Redwood Park is in downtown San Francisco, and the Montgomery Street BART and Muni Metro station provides a convenient transit option.
Explore the surrounding neighborhood. Make time to walk through Jackson Square, Chinatown, or North Beach before or after your visit.
Dress for a San Francisco winter evening. December can be chilly, particularly after sunset, so bring a warm jacket.
Check the event schedule before visiting. Individual movie nights, live performances, Santa appearances, operating hours, and admission arrangements have not yet been finalized publicly.
Frequently Asked Questions
When does the Transamerica Pyramid Holiday Market open in 2026?
The market is reported to open on Thursday, December 10, 2026, with a tree-lighting ceremony. Local news reports describe Thursday-through-Sunday operations and 12 nights of programming. The official event calendar is still pending.
Where is the Transamerica Christmas Market in San Francisco?
The market will take place at Transamerica Redwood Park, located at 600 Montgomery Street, San Francisco, CA 94111, at the base of the Transamerica Pyramid near Jackson Square and the Financial District.
Is the Transamerica Holiday Market free?
Admission pricing and ticketing requirements have not yet been announced. Visitors should check for updated information before attending.
Is the Transamerica Holiday Market family-friendly?
Yes. The planned programming includes Santa appearances, holiday movie nights, live entertainment, and activities designed for children and families.
What can you buy at the holiday market?
Organizers plan to feature local vendors selling gifts, warm drinks, and seasonal food from European-inspired holiday chalets. The complete vendor list has not yet been released.
What other neighborhoods can I explore nearby?
The market is conveniently located near Jackson Square, Chinatown, North Beach, and the Financial District. These neighborhoods offer a variety of restaurants, historic buildings, shops, and places to explore.
Discover More of San Francisco
One of my favorite things about living in San Francisco is how there's always something new to discover, even in neighborhoods you think you know well.
The Transamerica Holiday Market is another reason to get out and enjoy the city this winter.
And if you're thinking about making San Francisco home, I'd be happy to help you explore its neighborhoods, understand the real estate market, and find a place that fits your lifestyle.
Nona Ehyaei, PhD | San Francisco Realtor, Compass
Explore my San Francisco relocation services or learn more about working with me.
Event information current as of November 8, 2026. For the latest announcements, visit the Transamerica Pyramid Center or read the organizers' original announcement.